Edith Dohmen has been an inbetweenie (woman ‘in between sizes’, with size 40-48 EU/10-18 US/12-20 UK) almost her whole life.
Too big for regular sizes and too small for plus sizes. Inbetweenies, because they are not skinny but also not full figured.
It’s time that the group of the average size of women will also be part of the fashion industry.
This is the forgotten group in fashion and the largest group.
It’s time that this ‘forgotten group’ will be part of the straight size fashion.
Edith Dohmen believes that straight size labels should extend their sizes up to at least a size 46 EU
and a size 48 EU would be even better!
Edith Dohmen’s drive is to make a difference in this fashion industry.
For Edith Dohmen it’s very important that every (wo)man deserves to be noticed.
Every (wo)man has the right to look great.
Edith Dohmen’s challenge is to make every (wo)man sparkle and shine and be the better version of themselves.